Everywhere I look, people are offering free this or that, if only you'll buy their product. Sometimes I love the product, like The New Internationalist magazine, who have a great deal out for a subscription. However, I do not want the free, organic cotton backpack. It is not right. I am trying very hard to buy second hand things, if and when I need them. What's more, black dyes, such as that used in the making of the free back-pack, are shocking for the environment, even if they are eco and anyway, I hate black.
It is ironic that the cover of the magazine may well have the title "Reduce, Re-Use, Recycle" or "Why do we need a carbon tax?" stamped across its cover, while at the same time, there is a black back-pack going for free if you subscribe. When is the connection going to hit people and, instead of all this talk and argument, commonsense start to be a little more common?
I have stopped all subscriptions to paper products and I wait rather impatiently for the chance to buy an e-subscription for my favourite magazines. Then, if there is an article I want to keep, I could save it on my computer or even print it out at home. There are mountains of e-magazines but not the ones I love, yet. They have to be user-friendly too, and able to be saved, article by article.... not just be a pdf version of the paper product.
Here I am, 52, wanting to make the best use of the technology we have. There must be millions like me and millions of younger, more tech-savvy people ready to reduce their carbon footprint and take to the e-waves in a truly useful way. I saw on the TV that there are now 3 billion internet users now. What a customer base!
In the meantime, I have asked many people here if they'd like to share a subscription to The Organic Gardener, for example, .... people who fight for sustainability, grow their own food.... wonderful people in every way.... but so far no luck. I thought if 4 of us shared a monthly subscription then that would mean we could have the magazine for a week each. Maybe this rant will change their minds!!
Make the connections and DO something.